Why Coinbase spent $14 million on a QR code Super Bowl ad

A screenshot from the Coinbase Super Bowl ad.
  • It capitalized on our innate drive toward the unknown.
  • It stood out as the anti-Super Bowl ad.
  • It dressed cryptocurrency up in familiar terms.

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Psychology & Business @ Georgetown. Host of Depolarized. Writing about culture, creativity, and whatever else peaks my interest.

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Asher Bykov

Asher Bykov

Psychology & Business @ Georgetown. Host of Depolarized. Writing about culture, creativity, and whatever else peaks my interest.

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