3 Storytelling Lessons from One of Hollywood’s Biggest Flops

Last week, I was scrolling through TV channels (a habit that I have all but lost thanks to the never ending content source of social media) and landed on an HBO movie. I clicked for “More Info” on my remote, found that the film was titled The Big Year, and noticed that it featured a star studded cast including Jack Black, Owen Wilson, Steve Martin, Rashida Jones, and Jim Parsons. “A comedy. Great!” I thought to myself.

Owen Wilson (left), Steve Martin (middle), and Jack Black (right) star in The Big Year. Picture courtesy of Murray Close/Fox.